b'Y ou will never be bored in Nevada CountyMOUNTAINHikers and campers can find what they need with its immense outdoor recreationalat Mountain Recreation with an extensive opportunities. And the place you can findRECREATION line of shoes, boots, jackets, tents, cooking your board, be it paddle, snow or surf, is at supplies, meals ready to eat and more.the premiere outdoor gear store Mountain Recreation in Grass Valley. Old New Auld selects inventory with wife Jill and they keep in mind what local families Mountain Recreation is the only store ofindulge in when it comes to outdoor its kind in Western Nevada County, writesB U S I N E S S E S recreation. They enjoy being out of the owner Jason Auld. We offer premiere brandsshop into the wild with their children of products that customers can feel and touch.skiing, paddle boarding and boating. Our Shoes, sunglasses and apparel that are much morecustomers are local residents who enjoy quality difficult to buy online. The in store experience is stillproducts for the outdoors, writes Auld.appreciated by much of our customer base. By Heather Macdonald Much of our apparel is simply lifestyle focused In the store is all the outdoor gear you need for alltoo. We are seeing more and more out-of-town customers swinging seasons. Being that foothills communities are very close to highthrough to pick up ski and snowboard rentals.mountain winter sports, customers can buy what gear they will need from gloves to snowboards. Auld writes that support of friends and family have helped their However, if you want to try on a winter sport or just not readybusiness grow since its inception in 2000. One of their familys best to buy, Mountain Recreation has a vast rental department of skis,ideas was for the Aulds to buy their own building at 491 East Main snowboards, helmets, boots and snowshoes with special discountedStreet in Grass Valley for a long-term investment.prices for children. That has been the best advice we have ever received, writes Auld.Mountain Recreation is the only place for winter rentals and winter sports equipment repair in the vicinity. This keeps winterAuld credits their success to forging their own path and making sports enthusiasts coming in throughout snow season. their business responsive to local shoppers. They have resisted trying Switch over to summer and there are kayaks, canoes, life veststo be like other larger recreational and sports stores in larger cities.and more for rent. Also check out their website for stand-up paddleOur strategy has always been to keep our head down and do our board and kayak rentals onsite at Scotts Flat Lake near Nevadaown thing, Auld writes. People constantly compare us to business-City. Hiking trails weave throughout the hills and mountains withes down the hill or box stores. We have never tried to be that nor camping from backpack to overland four-wheeling to RVs and autos.intend to. We have survived through consistency and dedication.TheBestfor all ea sons R SW I N T E R S P R I N G S U M M E R F A L LServing our Community for Over 25 Years Ski & SnowboardsKayaksBackpacking & Hiking GearFootwearApparel Rental Equipment2025Nevada County Business Focus 21'